Our story

How to tell Original Pure Basic, the brand that personifies the fundamentals of our looks?

Although basics do not embody a myth of our dressings, they have not ceased to sublimate the fashion pantheon and still enhance the everyday uniform.

In a society overwhelmed by choice, the brand plans to give us back the right and access to essentials.

Void of triviality, Elie and Thore entrepreneurs and initiators of the project reinvent the “clean look”, by selecting natural materials (100% linen or cotton) and creating sharp lines…
An unmistakable style, reflective of their ambitious youth.

T-shirt, sweatshirt or cap, unisex always, the creations promise to flatter all silhouettes and suit every pocket.

Thrown on with a boyfriend Jean or a slim, assembled with vans or couture boots, with any color desired, Original Pure Basic intends to become the reference of the effortless, always in the service of good taste.